Hey! I love paid marketing! Happy to share some of the things I’ve applied to the culinary school I work with. 😃 and yes, meta ad platform is a bit of a douche. There is 0 customer service 😅
The example of the meal prep client is inspiring - that he was able to find the customers after the initial hypothesis testing! For me, the challenge is to actually choose the simple offer to test. I work in sustainability innovation - my clients are B2B and I feel that if I approach them with only one offer to test, I may lose them because they may need something else (which I can also provide, but they don't know it). But I also feel that being afraid of narrowing down the niche doesn’t work in my favor - the offer is not specific and a bit abstract. As a multi potential generalist I’m struggling with that. I am curious to understand how to test and clarify a B2B offer in this case.
I work with a lot of people in my mentoring sessions on this exact thing. In your case I would go to market and have as many conversations as you can with people who fit your target client avatar. Instead of going in and selling a defined offer, I'd lead with open ended questions like "what problems are you experiencing in the. business right now?" and "what's on your roadmap for the next 6-12 months?". The goal is discovery, and to uncover opportunities that you can add value. Then you can sell yourself in as the solution to their problems, or as someone who can help them complete a body of work. This is a particularly good strategy if you're open to fractional work. Have you tried something like this?
Hi Anna! I like the approach you described, I’m kind of naturally doing it sometimes, but need to follow it more strategically. 🙌🏻 Thanks a lot for sharing your advice.
I feel this post in my bones. I’m in a similar position. Happy to have a chat and share why I’m not yet a qualified lead. You certainly got my attention. A little qualitative analysis might be more useful than cold analytics.
This was such a great post. I love seeing people advocate for the scientific method for growth!
If you ever need a cheat sheet for marketing, I have an entire publication dedicated to simple and proven tricks I used as a Fortune 30 Marketing executive who led $2.6B of revenue.
Here's a quick marketing speak reference guide to start:
Thanks Anna. I love the empirical nature of the Hypothesis Mindset. Perfect for those who like to tinker and pull things apart!
It really is!
Hey! I love paid marketing! Happy to share some of the things I’ve applied to the culinary school I work with. 😃 and yes, meta ad platform is a bit of a douche. There is 0 customer service 😅
Haha it's true hell! Would love to have a Meta chit chat, I'll message you. Thank you!
The example of the meal prep client is inspiring - that he was able to find the customers after the initial hypothesis testing! For me, the challenge is to actually choose the simple offer to test. I work in sustainability innovation - my clients are B2B and I feel that if I approach them with only one offer to test, I may lose them because they may need something else (which I can also provide, but they don't know it). But I also feel that being afraid of narrowing down the niche doesn’t work in my favor - the offer is not specific and a bit abstract. As a multi potential generalist I’m struggling with that. I am curious to understand how to test and clarify a B2B offer in this case.
I work with a lot of people in my mentoring sessions on this exact thing. In your case I would go to market and have as many conversations as you can with people who fit your target client avatar. Instead of going in and selling a defined offer, I'd lead with open ended questions like "what problems are you experiencing in the. business right now?" and "what's on your roadmap for the next 6-12 months?". The goal is discovery, and to uncover opportunities that you can add value. Then you can sell yourself in as the solution to their problems, or as someone who can help them complete a body of work. This is a particularly good strategy if you're open to fractional work. Have you tried something like this?
Hi Anna! I like the approach you described, I’m kind of naturally doing it sometimes, but need to follow it more strategically. 🙌🏻 Thanks a lot for sharing your advice.
Hope it helped!
I feel this post in my bones. I’m in a similar position. Happy to have a chat and share why I’m not yet a qualified lead. You certainly got my attention. A little qualitative analysis might be more useful than cold analytics.
Oo thank you for offering! I’d love to chat. I’ll DM you 😊
This was such a great post. I love seeing people advocate for the scientific method for growth!
If you ever need a cheat sheet for marketing, I have an entire publication dedicated to simple and proven tricks I used as a Fortune 30 Marketing executive who led $2.6B of revenue.
Here's a quick marketing speak reference guide to start:
https://open.substack.com/pub/zenmanagement/p/wtf-is-cpc?utm_source=share&utm_medium=android&r=10h1vt
Epic thank you!