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Diana Kleps's avatar

I truly believe that just because you can, doesn’t mean you should.

Can you tackle 10 different things at once ? Yes.

Should you? As your piece says, No.

This is hard for creative minds to understand sometimes because there is a tendency to have overconfidence bias in our ability to want to be and do everything, all at once. Let’s Focus and choose a lane. Thanks Anna!

Anna Mackenzie's avatar

It's the whole capacity vs. capability thing! Just because you're capable of doing something, doesn't mean you have capacity to.

Easy to understand, very hard to implement.

Jack Westerheide's avatar

Another great read, Anna! My portfolio has gone through many iterations and variations over the years, but one of the things I still struggle with is knowing when to move on if something isn’t working.

How do you know if a project is worth holding on to, or when to let it go to work on something else?

Anna Mackenzie's avatar

This is SUCH a good question and is deserving of its own post. I've wrestled with many times in the past. When something isn't quite firing properly, whether it's a project, business or income stream, it's so hard to discern whether it's not firing properly because you're no the wrong path and need to quit and move on, or whether it's not firing properly because you're truly on the wrong path.

When something is really difficult and I'm not making progress no matter how many ways I try to tackle it, I ask myself "is this the right kind of hard, or the wrong kind of hard?". Ultimately, I'm a big believer that quitting is a strength not a weakness, and that the best way of knowing what to do is to listen to your gut.

Rif Rinaldi's avatar

Would love to read (and listen) to that post 👀 😊

Anna Mackenzie's avatar

It's coming! ❤️‍🔥

AJ Writes's avatar

This is so interesting. Thank you for sharing Anna. I've applied the focus and pick a lane methodology to fix my health issues with such a one track mind that it was the only way I could have made a massive dent. My bigger struggle is to now apply this mindset to work and career as I stand on a career junction, looking at a pivot and deciding on where to go with having a freelance career vs looking for a job. And thank you for making. me realise that developing a writing habit may be easier than I am making it to be :)

Anna Mackenzie's avatar

Was it a successful strategy for dealing with your health issues? I really do believe it's the best way to make a change in your career. I know it's hard picking one lane when you want to do a lot of things, but it's the only way you can really build momentum. Next week's post is all about figuring out where to start and which lane to pick first. Hopefully it helps :)

AJ Writes's avatar

A delayed reply :) But yes.. I managed to overcome a barrier I was struggling with for over 15+ years. It was the only way I could have made a dent.. I am still in the grey on the work front.. But I'll get there with making focused choices. Looking forward to what you write next.

Coty DiSalle's avatar

Thank you, you captured this perfectly - a thoughtful meditation and extremely practical guide for overcoming something that is perpetually an issue for me (and apparently many others). I'll be re-reading it, probably weekly, for the foreseeable future.

Anna Mackenzie's avatar

I wrote this for myself too! It’s something I’m constantly needing to remind myself off as shiny objects zoom into my orbit (and then back out again).

The Good Yoghurt's avatar

So much insight in this article. That's the trick of being a generalist, there are so many things you feel like you can do. And as someone who is multi-passionate and has a love of learning and exploring new ideas. I think it's also important to note that some people do juggle all the things well. Although I do completely understand the context of 'focus' that you have given in this article. Now time for me to consider "do I give up the job applications / job search process" and focus on going all in on my own portfolio career, and have that as my focus.

Anna Mackenzie's avatar

Thank you ❤️ I do agree that’s it’s possible to juggle a lot of different things at once, but I think that in the beginning and before you’ve found product-market fit or some traction/momentum with your idea, it’s much harder to do it effectively. Down the road (pun intended) once things are humming, it becomes a lot easier.

Alexis Mera Damen's avatar

100% agree with this! I experienced this as well within my freelancing business. At first I was trying to pitch myself as a generalist online marketer who can help with social media, blogging, email marketing, the works! And it was very hard for me to sell myself and for potential clients to understand my value. As soon as I narrowed down to content strategy and writing for blogs everything fell into place and once that was running smoothly, I expanded my services (still writing), but for more channels like landing pages, email marketing, white papers/guides, etc. Now I'm exploring more "lanes", like Substack as another income stream. Sort of accidentally. I was just very curious about how things work here, especially as a writer, but many people seem very interested in my freelance writing career, so I'm leaning into that! Thanks for another great post, Anna!

Anna Mackenzie's avatar

At what point do you feel confident to layer on the next one? Really curious about how others assess this.

Alexis Mera Damen's avatar

I think it’s once the other parts are running smoothly (and making money) and I have all the right processes in place. When I’m no longer scrambling to “figure it out”. Wish I could give a more precise answer, but I think you just feel when the time is right.

Anna Mackenzie's avatar

I totally agree with you. It’s a feeling. I think that’s what I meant when I wrote “when the friction starts to ease” 🥰

Alexis Mera Damen's avatar

Yeah, that’s what I understood from it! 💛 It’s like when you start a new job and at first you feel like WTF, how am I going to learn/do all this. Then over time it gets easier and you become an expert. 😉

Shannon Colón's avatar

What a helpful dissection. 90-days of sprinting in one lane here I come.

Anna Mackenzie's avatar

Let me know how you go!! I'm so curious to hear if this same strategy works for others 😊

Emilio Rios's avatar

So true

Bonnie Chung's avatar

I am.soooo guilty for trying to do everything at once and then getting burnt out from trying. Great reminder to build one at a time. 🙏🏻🙏🏻

Anna Mackenzie's avatar

Same. Guilty as charged!

Marissa Garza's avatar

Thank you for sharing your approach to how you applied the layering method. It was really helpful to hear your example!

Anna Mackenzie's avatar

You're welcome! I'm trying to do little voice memos at the end of each article, sharing how I apply the lesson to my business and life. Good to hear it's valuable :)

Valerie Delar ("Vibrant Val")'s avatar

Well said. Notice the squirrels. Remember what trees they hang out in. But only chase one at a time.

Valerie Delar ("Vibrant Val")'s avatar

Really like this. You "get" the creative mind... and the succeptibility to "squirrel" off on new exciting directions. You offer actionable advice. Looking forward to hearing more ;)

Anna Mackenzie's avatar

I have moments of squirrelling at least once per day 😂

Maddy Odom's avatar

Loved this read! So timely for where I’m at right now, which is struggling to begin and commit to one thing! Saving this as a guide for future reference🙌

Anna Mackenzie's avatar

The struggle is real isn't it!! What are the things you're thinking about starting or already working on?

Maddy Odom's avatar

I’m working on creating some consulting/service offerings, but am struggling with the details of exactly what I want them to look like; ie how specific to make each offer, how many offers to have in the first place, what audience I want to work with vs. who I can realistically serve right now…getting stuck in the overthinking/research mode! Very typical for me🤪

Anna Mackenzie's avatar

This challenge has been coming up a lot in the portfolio career research that I’m currently doing, so you can expect a post on it soon!

So many people get caught up trying to define who they are and what they can offer, but most of the time clarity about your offer comes from getting out there, landing a few clients, doing varied work and getting a feel for what you enjoy and what potential clients need.

Data (ie. having lots of sales conversations and landing varied types of projects or engagements) needs to inform your offer strategy, rather than having a perfectly buttoned up offer before you go out and speak to market.

Rif Rinaldi's avatar

I gotta let a big, BIG thank you for sharing! Thank you for sharing the bridge between 'having so many interests on so many topics' and 'being consistent, keeping my focus on one thing'. It still feels so far away for me, but at least I know the steps I have to apply to navigate it. Appreciate it a lot.

Also I like this format of 'essay, put a voice over version of it, and add another voice note for further sharing and elaboration' you're doing. Much more personal touch to the 'stacks.

Anna Mackenzie's avatar

You’re so welcome! I’m happy it’s helpful. In reality, it always looks messier than this, but I find that doing my best to stick to one thing for a 3 month sprint gets far better results, than just totally winging it.

And I’m happy you enjoy the voice memos! I want to offer more depth and some personality within each post and I feel like the audio allows for just that 😊

Alexander Lovell, PhD's avatar

This article highlights a crucial point about success: it's a marathon, not a sprint. Your Portfolio Career Layering Method is a refreshing take on achieving big goals. It emphasizes sustainable growth over quick wins, which is a message we all need to hear in today's fast-paced world.

Anna Mackenzie's avatar

I’m heavily influenced by James Clear, who talks about focusing on daily habits and systems rather than big milestones and goals. This framing has worked wonders for me.

Dana Toledo's avatar

I just love how realistic your advice is. Makes me feel like anything is possible and that every day counts. Thank you, always, for your insight and sharing your experience here.

Dana Toledo's avatar

P.S. I’m on Day 41 of my own 90-day sprint of painting. It’s been awesome, and I’m seeing so much progress! Loving the small wins.

Anna Mackenzie's avatar

Anything is possible! I truly believe that. 🙏🏽