5 Comments
Aug 3Liked by Anna Mackenzie

Thank you Anna :) This deffo fired up the mojo in me. I've a question. You said this: "I post ideas Iā€™m thrashing about on LinkedIn (make noise) to see whether people engage (listen) and build out newsletters for the ones that hit (respond)." These ideas would only be related to business, productivity, yknow "LinkedIn-approved" topics, right? For example, posting about career pivots as opposed to 'the explosion of booktok' or 'the importance of female friendships'.

I'm trying to write more on LinkedIn but I'm mostly shy. Interested to know wdyt(:

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author

In my experience LinkedIn works well for any content about business, career, leadership or personal development.

I personally haven't used LinkedIn to talk about other topics, and my gut tells me that if your content is centred around culture, friendships, relationships etc. then LI might not be the best platform to focus on first.

I'd personally double down on Substack Notes and Threads first. I think you're more likely to find your people there.

Hope this helps šŸ’—

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Aug 4Liked by Anna Mackenzie

Yes! I definitely want to tap on LinkedInā€™s potential for those topics.

Your gutā€™s right :)

Thank you for giving me some insight, Anna! xx

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Feb 20Liked by Anna Mackenzie

This is awesome. I think people vastly undermine the importance of creating momentum and focusing on maintaining it. I love the idea of the shout and echo!

"The key is to keep going long enough to find out and see the compounded results of your effort, without spiralling, questioning, self sabotaging and destroying yourself along the way."

Agreed on this. I definitely think it can take time and honesty and experimentation, etc. to learn how to not do that stuff. What helps you move through these things? :)

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Thank you ā˜ŗļø. I think it's two fold for me:

- Actively cultivating the experimentation mindset and believing that failure is a great outcome, because it's a strong signal (probably the strongest there is).

- Building systems and methodologies to hold me accountable to actively experimenting. I manage my business and writing through Notion, and I've built processes and templates to help me stay on track. This is really helpful cause it forces me to continue experimenting and reviewing results (without systems I fall off the bandwagon quickly).

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