261 Comments
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Christina Decker's avatar

I’m pretty sure you got in my head and wrote this specifically for me. Or maybe I manifested seeing this at the perfect time because I needed permission and motivation to stop dragging my feet. This article is now my official sign from the universe to embrace all of the “roots” tangled in my brain and allow them freedom on the page to build that strong trunk and ultimately, branches. Thank you!

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Anna Mackenzie's avatar

Yes yes yes!!

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MegsF's avatar

Christina your comment says all that’s in me too 😂 (wishing you well on the ultimate reach of your branches!)

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Christina Decker's avatar

Haha! Wishing you well growing your tree, too! 💚🤎

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Ragne's avatar

omg same! I have been in the shadows doubting myself while I know I can offer so much to people!

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Maceo Nafisah Cabrera Estévez's avatar

Christina, she wrote it for me and you are saying almost the same thing I was thinking. 🫶🏼 Thank you both! I feel less alone and can’t wait to work on this now.

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Christina Decker's avatar

Yes- we’ve got this! 👍🏼

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Corrie Ann Gray's avatar

Your response is what I was going to post. It is my official sign to get out of my own way.

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Christina Decker's avatar

Exactly! And for me, stop over-thinking. Authenticity over perfection. 💚

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Emma Martínez Rubio's avatar

I totally get you

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Kate Emiley's avatar

This makes so much sense 🙌🏼 the tree analogy is perfect! I’m a mum, marketing consultant, business owner and Pilates instructor and I want to talk about it all!

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Anna Mackenzie's avatar

I definitely think there's a way to talk about it all and I was trying to build a mental model for myself as to why and how, because it goes against every piece of marketing advice on the planet. I'm happy the tree explained it well! x

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Kate Emiley's avatar

I always try to attach a strategy to what I do to help create clarity but yes, choosing a niche doesn’t feel right. I’ve done that before with my YouTube channel which left me feeling bored and creatively burnt out! I feel like the algorithm is different here and supports the “do what you feel” model. Thanks for sharing your very timely ideas 💕

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Charlotte Cropper's avatar

Absolutely love this and so beautifully written! On this note, I have been trying to define my 'why' recently as I felt it would help guide me through the maze of freelancing without getting caught up in the 'what'. Turns out defining your why is harder than I thought but reading this makes me think it can be ever so simple, as long as it makes sense to me...

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Anna Mackenzie's avatar

I honestly feel like figuring out your why is a lifetime pursuit! But as long as you have enough of an idea, however vague, to anchor you, I think that's enough.

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Charlotte Cropper's avatar

🙏🙏🙏

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Anna Mackenzie's avatar

🫶🏼

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Kyle Erin's avatar

This is extremely helpful, coming from me as a woman who wants to be a “something different” every other day. It’s so hard when interests are incredibly vast, but theres such a deep desire to give back productively back to the world. Find what you care about, and care deeply. But you have to first try and be okay if it doesn’t work the way you thought. Life can be so much, but it’s anything but linear

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Anna Mackenzie's avatar

❤️

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kora 🌊's avatar

only when you put yourself out there - and light your proverbial bat-signal - can other like-minded people find your signal

love this post

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Anna Mackenzie's avatar

Exactly!

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Angie Garner's avatar

Good read! Always fascinated by this topic being a “manifesting generator” and failing at the whole ‘niche til you can’t niche no more’ advice

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Anna Mackenzie's avatar

I think the niching advice works in many cases but it's definitely not a blanket rule, and it really applies more in a traditional business sense in a personal brand sense (at least that's my working thesis)

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Natalie Tso's avatar

This is so helpful Anna! I’m interested in writing about so many things and it makes sense to explore first and then find the thread that holds it all together. It’s so great it worked out so well for you.

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Anna Mackenzie's avatar

I really do believe the thread makes itself known over time, so explore away!

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Maggie Glenski's avatar

Love the tree analogy - thank you for sharing this perspective on personal brands. They can be hard to crack!

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Anna Mackenzie's avatar

They really can, and I think that a lot of people don't start because they feel like they need to niche down and have this big strategy, but that's almost phase 2.

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Debra Douglas's avatar

This is so great. Me. At six months. Still have the panic attack when I hit publish.

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Anna Mackenzie's avatar

It gets better, I promise!

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Audra Kathryn's avatar

This is SO the message I needed to hear!! Thank you!!

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Anna Mackenzie's avatar

Pleasure!

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Michael Watts's avatar

I've been in an involuntary writing hiatus since October, trying to write 'on-topic' to a niche. The niching approach has stifled me. I'd much rather write about whatever I want, then see where it goes. That's what I'll start doing. And suddenly I have three articles being drafted simultaneously which is a challenge in itself... but a much better problem to have!

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Anna Mackenzie's avatar

I'd pick that challenge any day rather than not having any ideas in the pipeline 😂

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Genevieve Brock's avatar

Gaaaah! I relate to this so much (the dichotomy of wanting to be visible, but also being too scaaawed to put myself out there). I think this just became my permission slip 🙏 Also, consider this one vote for the creepy doorknob turning story!!!

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Anna Mackenzie's avatar

Hahaha...that makes two votes so far! 🙈

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Elena / Joyful Moments's avatar

So good to hear, Anna! I’ve been wondering the same, if it even makes sense to write about (and actually “work” on) everything that seems unrelated on the surface (to me, it’s all related of course). Thank you for strengthening my confidence!

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Anna Mackenzie's avatar

Yay! You're so welcome ❤️

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Nicole Prince's avatar

THANK YOU, ANNA! I’ve recently begun my portfolio career and currently feel like I’m just throwing spaghetti…everywhere?! Partially out of panic (3 kids! Mortgage!) and partially because I’m still figuring it all out. Appreciate your insight and true care in your writing 💕

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Anna Mackenzie's avatar

I threw spaghetti for a long time before a strategy started to emerge, so it feels like you're on the wrong track, but you're exactly where you need to be ♡

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JD Porcelli | Fit For Success's avatar

Great article, Anna! Very timely being a newbie to this platform with lots of broad ideas, but with a core theme of helping people prosper.

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Anna Mackenzie's avatar

LOVE that core theme!

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David Kyle Choe's avatar

This is really helpful as I find myself lost amidst my own sprouting roots

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Anna Mackenzie's avatar

I'd see it as being in a phase of exploration (rather than being lost). I think the path will become clear the more you experiment and put writing out there.

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