Anna, this is such excellent advice. I started reading this article thinking that this didn’t apply to me because, who would pay for an hour of my time? By the end I had a lightbulb moment. I know that in 60 minutes I can workshop an audience activation strategy for nearly any business. Now the question is, since I don’t yet have a presence for my consulting business, how do I promote my mini-offer?
Yes! This is great. Everyone has the ability to spin up an MVS and when you're thinking about results or outcomes that 60 minute session delivers, it doesn't necessarily have to be something huge and transformational, it could be as simple as clarity on the next 3 steps.
I'm releasing a playbook next week that will help you with the promotion part (among other things), stay tuned 😉
Love this! My problem is that I have experience in so many different areas that it’s crushingly difficult to pick a niche. How do we choose what mini offer to start with when the options are so abundant? What’s a good way to reduce that list to unblock the spark to get started?
I go into this in my new playbook coming next week, but I think the best mini offer to pick is one that's connected to real results you've driven in the past. It's way way way easier to sell something if it's anchored in results/outcomes.
You’ll learn far more from a series of mini experiments (offers) than you will from spending 6 months building something nobody wants….follow your curiosity, tinker, experiment and launch! Great share Anna
Love the callout to park the 75 page strategy document and try mini offers. Thanks to your portfolio career framework I am planning one such mini offer soon to try on Substack! Great content Anna
Couldn’t agree more. I did exactly this when I pivoted from Leading to Coaching and I often work with clients to design their own MVPs (or MVSs as you say). It’s often a big hurdle for a lot of people - but once they’re over it, the snowball effect can take hold.
It's a massive hurdle, particularly if you've never worked for yourself or been in environments (like the startup space) that thinks and operates entrepreneurially. I find that the mini offer approach is the quickest, easiest least scary way for people to start putting themselves in the arena for the first time 😊
Anna, this is such excellent advice. I started reading this article thinking that this didn’t apply to me because, who would pay for an hour of my time? By the end I had a lightbulb moment. I know that in 60 minutes I can workshop an audience activation strategy for nearly any business. Now the question is, since I don’t yet have a presence for my consulting business, how do I promote my mini-offer?
Yes! This is great. Everyone has the ability to spin up an MVS and when you're thinking about results or outcomes that 60 minute session delivers, it doesn't necessarily have to be something huge and transformational, it could be as simple as clarity on the next 3 steps.
I'm releasing a playbook next week that will help you with the promotion part (among other things), stay tuned 😉
Love this! My problem is that I have experience in so many different areas that it’s crushingly difficult to pick a niche. How do we choose what mini offer to start with when the options are so abundant? What’s a good way to reduce that list to unblock the spark to get started?
I go into this in my new playbook coming next week, but I think the best mini offer to pick is one that's connected to real results you've driven in the past. It's way way way easier to sell something if it's anchored in results/outcomes.
You’ll learn far more from a series of mini experiments (offers) than you will from spending 6 months building something nobody wants….follow your curiosity, tinker, experiment and launch! Great share Anna
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Love the callout to park the 75 page strategy document and try mini offers. Thanks to your portfolio career framework I am planning one such mini offer soon to try on Substack! Great content Anna
Exciting! Thanks for being here 😊
This is a great idea! Thank you for sharing!
My pleasure!
Thank you for this article. It's given me a lot of ideas and I'm looking forward to the playbook!
Yay! I'm happy it sparked something for you (pun intended)
Couldn’t agree more. I did exactly this when I pivoted from Leading to Coaching and I often work with clients to design their own MVPs (or MVSs as you say). It’s often a big hurdle for a lot of people - but once they’re over it, the snowball effect can take hold.
It's a massive hurdle, particularly if you've never worked for yourself or been in environments (like the startup space) that thinks and operates entrepreneurially. I find that the mini offer approach is the quickest, easiest least scary way for people to start putting themselves in the arena for the first time 😊